I help self-improvement companies, coaches and trainers cut through the noise and connect emotionally with their target audience
Click Play!
Let’s face it. Your prospective customers are drowning in marketing messages. They’ve been burned. They’re skeptical. And they’re hard to impress.
That’s why your copy and offers must engage in a deeply personal way. They must connect with them on an emotional level. It’s the only way you’ll cut through all the noise.
That’s where I can help you.
My name is Cris. I’m a seasoned copywriter specializing in helping companies sell products and services to people looking to change their lives.
I’ve sold my own self-improvement services and products to people for 17 years. I understand the internal struggle people have when debating whether to change their lives and how they’ll do it.
I’m also a hypnotherapist and master practitioner of Neuro-Linguistic Programming. So I understand how to help people work through their fears and shift their mindset. Learn more about what sets me apart from other copywriters. Or contact me to discuss your next project.
"The results are greater than I ever anticipated..."
“Cris Johnson is, quite simply, a marketing genius. For a while now, Cris has been helping me streamline and expand my marketing efforts. The results are greater than I ever anticipated. Having experienced first-hand his marketing expertise, I can say this: Whether you’re looking for an analysis of your marketing process; copywriting for sales letters, blogs, or websites; increasing your search engine optimization; or developing impactful automated email marketing campaigns, Cris is your guy.
“Combined with his significant marketing abilities is his devotion to providing excellent customer service. He always meets his deadlines and is available to discuss my marketing questions.”
– Steven Craig, Steven Entertainment
"...most certainly recommend your services..."
“It’s been fun working with you. It’s a real change in business to work with someone that is easy to talk to and explain our business. You quickly brought yourself up to speed and were able to really drill down and hyperfocus on the salient points of our business.
“I found the quality of your writing of a high caliber, not wordy or preachy, but also being mindful of our target client base. I believe your writing is well suited to match our industry. I had laid out some pretty specific guidelines/ parameters and you were able to work within them seemingly effortlessly. Any special requests were met with cheerfulness and a lot of followup. I was very impressed with the amount of followup on any concerns, ideas, and questions.
“I would most certainly recommend your services to anyone thinking of improving their website and creating some digital marketing campaigns.”
– Pieter DeJonge, Grand Slam Fishing
"I value your talent!"
“Cris offers the ‘other perspective’ that I needed for my project. He untangled what was tangled up in too many words in my attempt to write the copy for my project. Great headline and good bullet-point questions to entice the prospective purchaser to learn more about the product. Thank you Cris for what looks effortless but wasn’t effortless for me. I value your talent!”
– Tamelynda Lux, Hypnotherapist
